Tennessee State Slogan

"Tennessee - America at its Best"

Adopted in 1965

"Tennessee - America at its Best" was adopted in 1965 as the

Tennessee State Slogan.

"It's always interesting that people associate a slogan with branding. It's one of many elements that go into the overall brand," says Mark Thien, communications director for the Tennessee Department of Tourist Development. "We've done a tremendous job of marketing the state without a slogan. It can be done."

Nevertheless, Tennessee is going through extensive consumer research on its way to a new slogan. The old slogan, "Tennessee: Sounds Good to Me," was killed by Gov. Phil Bredesen upon taking office.

Tennesseans believe in their slogan, "Tennessee-America at its best!"

In 1965, the Tennessee General Assembly adopted as the state's official slogan, "Tennessee—America at Its Best." (Chapter 33, Section 1, Public Acts, 1965)

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