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Maine Symbols
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Maine State Drink
Moxie®
Adopted in 2005
People from away may not have heard of it, but Moxie was invented 130 years ago in Maine and has been in stores ever since and is now found only in Massachusetts and northern New England.The secret to its unique taste is gentian root.
Moxie was invented in 1884, making it the oldest soft drink one can still buy in America. Made only in Maine, from the waters of Lake Moxie, it has developed the catch phrase "Moxie Makes Mainers Mighty", since, like most old tonics, it was originally marketed as an elixir, mostly because it is made from gentian root.
It was concocted in the 1870s when Dr. Augustin Thompson of Union patented a nostrum that claimed to cure almost any ill, including loss of manhood, "paralysis, and softening of the brain," says an online Moxie publication.
Moxie was heavily promoted through the media of the day, including sheet music, toys and advertising. The original Moxie outsold Coca-Cola in the early 1900s.
The beverage, which is the oldest continually sold soda, is now owned by an Atlanta-based company and bottled in New Hampshire, but the affection for it continues in Maine.
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50 State Resource Guide
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Everyone needs a little help, advice, or inspiration now and again. Find state colleges, universities, headline news, newspapers, debt consolidation, financial offerings, radios and TV stations, traffic reports, and state symbols: animals, birds,
flags, flowers, seals, and more as well as quick links to social, demographic, and economic statistics.
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